2023
Health & Wellness
The Happy Journey•
Project Overview Project Overview
Creative Direction, Branding, Digital Strategy, Web Design, Development, E-Comm
Study Yoga is a mindfulness and well-being company rooted in the belief that happiness is our natural state.
Project Overview
.01
The project began with a complete brand refresh, and continued with the design and development of a modern marketing website. This was followed by the creation of a fully functional social yoga app featuring guided instructional content, community-driven features, and an integrated online store. The platform aims to foster connection, personal growth, and happiness through the transformative practice of yoga.
.02

.03 / Logo Design
The creative process involved several rounds of deep ideation and co-creation with the client. The final choice shed light on a logo that resonated deeply with the founder, the gurus, and their spiritual community.

.04 / Use Cases

.05

.06 / Visual Overview

.07 / Responsive Design

.08 / Brand Apparel

.09 / Experience Overview

.10

.11
