FireDaemon Technologies Limited
Cambridge, United Kingdom
Design, Illustration and Strategy
TechnologyWeb, Tablet and Mobile
Web Design, UX, Front-End Development and Creative Copywriting
Project BriefFireDaemon needed to redesign their current website in order to provide an enhanced user experience and refresh the old look and feel. The new design should create within the visitor a very high confidence level not only with the company, but also with the software products it sells.
We've come up with an entirely new way of presenting FireDaemon's products taking the strategy a step further.
We've provided FireDaemon's corporate website with a new design, look and feel, and structure. During the design and ideation process, we've taken into account the business goals, client requirements, user needs, search engine optimization, and more importantly we've found the perfect balance between the specified conditions.
Before adding colour to the picture and other details, we created some illustration outlines in order to see with the client if we have found the right concept. Once the client is happy with the concept, then we start applying the colour, illustrating the environment for the character and other important details so we can represent the company itself through illustration.
When it comes to illustrations, icons, or other graphic elements, we are always concerned about the quality and scalability. For this reason we use vector graphics as much as possible for almost all computer-generated imagery.